You don’t need a niche. You need a narrative.

A few months ago, a coaching client told me she was thinking about niching down.

“I think I’m doing too many things,” she said. “It’s confusing. Maybe I should pick just one focus.”

This woman was a smart, experienced creative. She had built a solid reputation in brand strategy, but she was also a podcast host, a writer, and a workshop facilitator. And it was all working. People were hiring her. They were referring her. She was getting speaking gigs.

But the moment someone asked her what she did, she stumbled.

It wasn’t because she lacked focus.
It was because she hadn’t practiced the narrative.

We sat down and mapped it out—what connected each part of her work, why she did it, and how it served the same underlying mission.
By the end of the call, she looked at me and said,
“Oh. I don’t need to narrow down. I need to learn how to explain it better.”

Exactly.

Clarity doesn’t always come from doing less.

Sometimes, it comes from telling the story better.

Being multifaceted isn’t a weakness. It’s not a liability. It’s not something you need to hide or slice up into separate bios depending on the room you’re in.

It’s your edge.

But only if you can make the throughline visible.

The truth is, your audience doesn’t need you to water down what you do. They just need a clear signal they can follow.

If you can articulate the “why” behind your intersections, you don’t need a niche—you have a narrative.

Ask yourself:
If someone followed me across all platforms, what would they know for sure about me?
If that answer isn’t clear yet, don’t narrow down.
Sharpen the story.

That’s what The Art of And is here to help you do.